Full (A to Z) SEO Tutorial-part-2 | Search algorithm | Importance of SEO | Search Engine bot | Ranking Issue | 4 Major Steps in SEO | Working Sectors
How a search algorithm work for find data?
Search Engine Optimization: It is a coding algorithm or logical function that helps to find-out the result with keywords are giving to search and it will show the result in a web page or use interface like as any website that are views some data or contents.
For better understand about Search Engine let’s have an example:
We want to know about car such as which car is the latest, what is the price and where should I buy this car. So what should I do???
Absolutely we will open a web browser such as Google, Mozilla, and Opera etc. When we will open this it has an option to write some keywords or what we want to find.
When we write the keyword and push to search or press the enter button. Search engine or search algorithm or search function go to store house that they have and if they found such contents it will call them and show on the user inter face or on the browser.
• SERP(Search engine Result Page)
• Search: Buy a car, How to cook, Buy air tickets
• Google (Ad):
Importance of SEO: No doubt about that there have many importance of SEO. In the internet world there have uncourting website and they have their services. So when we open a new website with describing our services how it will publish or how customer will find my service or how to increase my selling or how to get leads or customers. All of this question answer is SEO. SEO will do all of these works.
• SEO will find Targeted visitors (Traffic)
• SEO will create Strong Brand Value
• SEO will collect Leads and Conversion Rate
How Search Engine bot Works: Google or any kind of browser who have search algorithm they have a bot or crawler function. It is actually a function. When we follow some of their instruction this function or bot or crawler or robot will visit our website and collect all kinds of data or services we have and they will store all data in there server so that when customer or people find this kinds of
• Google bot, crawler, robot.txt
• Collect content
Google is the best Search Engine because more than 63.69 % visitor visit google browser to find their data or service. See details in wikipedia
There are two type of browser one is search engine they have own data server and search algorithm and another is just browser they have search function but they don’t have own data server.
Browser: Google, yahoo, Bing, Yandex
No own will grantee that your site will be in top or first in the world wide. It can be down or top any time. But if we follow some rules regulation it is possible to rank our website but there have some facts we should not forget. Google analyze say more then 200 + factors to rank a website. Some of this raking factors are:
Content quality: Content is the king of seo or raking a website in top. Don’t make copy content for your website. Copy content is strictly prohibited. So first you should think about your content not only content but also quality content.
Domain factor: Before buying any domain remember your service keywords or what you want to sell. It’s highly important for your business. Because people will search keywords not your domain name so if your domain is related with service or keyword it will get high priority for ranking position in browser.
User inter face: There have a statement, first impression is last impression. So When visitors are come in your website of your content is decorated and clean interface user can easily understand your business they will order your services and come again on the other hand you understand better.
Onsite factors: We will discuss about this and actually we will work on this onsite factor or On Page seo.
Offsite factors: We will also learn off page seo or offsite factor in detail. Follow next topics
For SEO Specialist you need to know?
• About webpage or website basic
• Url Link / Backlink / anchor tag / html <a href=””>Click Me</a> tag
• Html Meta tag or uses
• Visitors Traffics
• Conversion Rate
• Type of seo
4 Major Steps in SEO: Basically all of this discussion are only for this 4 step we will actually wok on this four steps.
• Keyword Select
• Unique Contents
• On Page Optimization
• Off Page Optimization
Working Sectors: By learning seo we have many opportunity to work. We can make also a digital career, for the free-lancer it is the most popular sector. There are some working sector for seo specialist.
• Clients job
• Own business
• CPA Marketing