Why Website Optimisation Services Deliver Such a High Return on Investment
- Post by: Public
- on: 22-12-21
It's possible that you don't know what exactly a website optimisation service is actually doing, however that's great thing about it. Since if you're not aware of or have no clue about what web optimisation actually is, then that means your website jokerstash was never optimised for conversions. So why is this good? Because massive high-tech corporations like Google are hiring website optimisation services themselves and witnessing conversion rates increase in the 50% or higher range. To be clear: That is a 50percent increase or more in sales with absolutely zero increase on marketing spending!
Okay, that's great, but how can you get website optimisation services to deliver such massive increases in conversion rate when you've already employed SEO, PPC, SMM, copywriters, and probably even web developers to build your site? Aren't they worried about how your website converted prospects into leads, buyers, or qualified buyers?
In reality, they were not. Web developers may think they should be responsible for this very vital function but if they failed to check and optimize your website within the first few days of implementation, the work wasn't done. Because professionals in traffic generation such as SEO, PPC, or even Social Media marketers only drive traffic, they certainly don't optimize their websites to maximize conversions.
And copywriters might also seem like likely candidates who might be responsible for the conversion rates but, they too are usually paid, and aren't identified once a website goes live. If you are unable to optimize your website to maximize conversions without having live traffic, you can be pretty sure that the copywriter didn't optimise your website. Indeed, most copywriters don't have the capabilities to pinpoint conversion rate problems, let alone know how to fix them.
The reality is that despite having loads of Internet Marketing experts potentially work on your site, not a single person was engaged in or accountable for how the website actually worked. It is likely that you paid them all before the website went live thus there was no reason to believe that anyone was optimising to increase conversions.
It is because of these reasons that legitimate services for optimizing websites could boost online sales and conversions by as much as 100% or more. Particularly, here are a few strategies employed by the website optimization services to actually increase conversions:
- Optimise Traffic Sources by Identifying and Eliminating Non-Converting Keywords
- Fix Weak or Under Performing Direct Response Copywriting Tools
- Use Heat Mapping Analysis to Identify Conversion Problems in Your Web Design
- Find and Fix Web Programming Problems that Are Slowing Load Times and Harming SEO
- Modify Sales Funnel to Increase Percentage of Visitors to Your Primary Landing Pages/PR's
- And Much More
To be honest, web optimization companies don't employ the Point-by-Point model for all projects because there are no two websites that are exactly the same. In actual fact, there are a myriad of variables that influence the outcome of a site optimisation program, including:
- Website Business Model:Is the website you are running E-Commerce lead generation, membership, Membership, Lead Gen, etc.? The amount of work and quality of website optimisation services will differ greatly, based on the business model that is used by the site.
- Price Point:For website that are selling services or products directly the price will definitely affect the testing sample size required to verify the results. In all cases high price points will require much larger sample sizes and, often, more complicated website split testing design to validate the outcomes of website optimization services.
- CMS/Shopping Cart/Hosting PlatformsI will let it be known that some websites utilize a number of terribly flawed platforms that have never really caught on in the mainstream and yet, somehow, kept on going and absolutely wreak havoc on some website optimisation projects because no one is aware of how to utilize or modify the platforms.
Despite these possible confounding elements however, it is clear that services for optimizing websites offer the best of Internet Marketing services because it is the only service that is solely focused on increasing sales and conversions. Through optimizing traffic and other aspects on the site, web optimisation experts can typically boost conversions to online sites by 50% or more and cut marketing expenses by up to 40% for a dramatic growth in overall profit.
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